About Us
The ultimate destination for raising resilient, curious kids
We take the latest research on how kids develop confidence, curiosity and empathy and transform it into actionable strategies you can use in real life.
We know that you want to give your child the best possible start in life. And we’re here to help you do just that.
From chaos to calm
Our proven techniques and strategies will help you breeze through everything, from tantrums and bath time battles to triggers and boundary setting.
A strong connection with caregivers is an essential part of a healthy childhood.
We help you make it happen (and make it to bedtime, too).
Helping you survive today and thrive tomorrow
We know your time is valuable. Our guides + printables break complicated concepts into bite-size pieces you can try right away.
We put the caregiver-child connection first, and help you raise kids you’ll not only like, but love to be around.
We run on affiliate income (and caffeine)
We believe transparency is key to earning and maintaining your trust, so we want you to understand how we make money without a ton of legal jargon.
When you click on a link from one of our posts and make a purchase, sometimes the company you purchased from pays us a commission. It does not change the price you pay.
By being a member of the Amazon Associates program, we earn money from qualifying purchases you make that we refer. Since most things we buy are on Amazon anyway, it works out quite well.
Do your affiliate commissions make you biased?
We don’t think so. Amazon is the world’s most popular shopping search engine, so we often start there.
Some items on our lists earn us money, and some don’t. We don’t keep track because that’s not the goal. The ultimate goal is for raising resilient, curious kids